The Culture Builders Deep Dive – A sea change in the fashion industry

A number of leading figures in the fashion industry have taken the bold step of challenging the traditional seasonal model that dominates the market currently. It’s wasteful, frustrating and unnecessary. But it takes a brave voice to rock the boat so drastically. But that’s exactly what our guest this week, Andrew Keith – President, Lane Crawford – did recently. He, and a number of leading industry figures joined forces to call out the current situation and lay the groundwork for a new way of retailing.

But the story starts three years earlier, when Lane Crawford (Asia’s leading luxury fashion retailer) undertook a root and branch re-think of its culture – defining a new purpose and ‘reason for being’ and working intensely to re-engineer the core tenets of the organisation. It was, as Andrew explains, the foundation for the change and challenge to the industry. He joins Jane Sparrow to talk about the drivers behind his challenge to the industry and how (with our help!) he moved a 170-year-old culture forward one big step.

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