The Culture Builders Deep Dive – Energising a magnetic culture

Libby Townsend – Group People Director at OVO Group – joins Jane Sparrow to discuss her experiences in a range of corporates, and what she sees as the deeper factors that create a ‘magnetic culture’ for organisations – drawing in and keeping bright people as we enter the new year and a range of new challenges and possibilities

She shares her journey and learning points around the creation and maintenance of strong cultures - such as her tent-in-a-field induction with Virgin Mobile and how it demonstrated the power of fun in an organisation. Libby also talks about the difficulty of ‘retro-fitting’ purpose in organisations, and the challenge of trying to motivate a ‘stale’ culture.

Currently, Libby feels that the organisations weathering the current situation most successfully are those that have a clear, lived purpose, and are actively encouraging dialogue and communication that is based on it. She sees managers as the vital success factor, and believes that organisations should be placing a great deal of emphasis and support on this group – something based on her own experience of being a mentor and remaining connected to those she has supported as they have grown.

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